As AI adoption accelerates, are we asking the most human-centred question: how do we reintroduce conscience, care, and context into conversations dominated by efficiency and scale? These matter, but technology must serve people, not replace them.

Led by Chile, Latin America is building its own chatbot, Latam-GPT, to reflect local languages, dialects and cultures. This regional AI model challenges the dominance of global tools like ChatGPT and DeepSeek, raising vital questions about language, representation and digital sovereignty.

There’s much to unpack in Mary Meeker’s new AI Trends report – and it’s not easy reading unless you’re deep into the subject. This post offers plain-English summaries of the eight core themes and a downloadable, business-friendly guide.

The story of Dunster Castle spans nearly 1,000 years, from Norman fort to Victorian country house. I explore the castle’s rich history and share highlights from our visit to this remarkable Somerset landmark.

The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency