"I just wanted to write and have a blog."
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In Studio6 by Neville Hobson, my new online presence on Ghost, I’ll be writing, exploring, and sharing insights on communication, technology, the rapidly changing digital landscape, and the shifting priorities of work and life. For over 18 years, I published at NevilleHobson.com, a WordPress site that has now
It’s a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, "Thank you." It’s not something I think about – it just happens. But does it really matter? I've learned that I’m
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find myself questioning how much SEO really matters to me now.
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency