News and opinion on the practice of public relations, on people and organisations in the industry, and trends influencing communication and best practices.
Public Relations
A new academic article by Ana Adi and Thomas Stoeckle makes a strong and timely case for rethinking the fundamentals of public relations. Published in Strategic magazine on 19 March, Adi (professor of public relations at Quadriga University, Berlin) and Stoeckle (university lecturer, AMEC course leader, and a fellow co-host
Podcasting
For PR professionals, standing out in today’s crowded media landscape is harder than ever. Traditional media placements are valuable, but audiences are increasingly turning to on-demand content – especially podcasts. If you’re not integrating podcasting into your PR strategy, you may be missing out on one of the most
Artificial Intelligence
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency