Studio6

Welcome to Studio6

Neville Hobson

09 Mar 2025 — 1 min read

A new door opens / Adobe Stock

In Studio6 by Neville Hobson, my new online presence on Ghost, I’ll be writing, exploring, and sharing insights on communication, technology, the rapidly changing digital landscape, and the shifting priorities of work and life.

For over 18 years, I published at NevilleHobson.com, a WordPress site that has now transitioned into an archive, preserving a collection of more than 5,500 posts spanning two decades. While that archive remains available, all new writing will happen here.

I'll have more to say about the migration from WordPress to Ghost in a new post, soon.

Why the change? It’s about simplifying, refocusing, and creating a space that prioritises meaningful conversations over algorithms. (Read more in the About page.) Studio6 represents a fresh start – a place where I can write and connect with readers, both here and through a new newsletter, in a way that feels more intentional.

If you’ve followed my work before, I hope you’ll join me here. If you’re new, welcome – I look forward to what’s ahead.

Let’s get started!

The Case for Politeness, Even with AI

It’s a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, "Thank you." It’s not something I think about – it just happens. But does it really matter? I've learned that I’m

Letting Go of SEO and Writing for Engagement

For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find myself questioning how much SEO really matters to me now.

AI and the End of Billable Hours

The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency

Whatever Happened to Offline Blog Editors?

There was a time when blogging tools weren’t just about writing in a web browser. Fifteen years ago, the landscape of third-party blog editors was full of promise. Programs like Ecto, BlogJet, Qumana, and BlogDesk gave bloggers using the Windows operating system the freedom to write offline, refine their