Studio6 by Neville Hobson

AI doesn't create your reputation. It interprets it.

AI is changing how organisations are discovered and understood. But it isn't creating a new reputation. It's interpreting the one they've already earned. That's a distinction communicators should be thinking about.

28 Jun 2026 2 min read

What a room full of motoring writers made of AI

A morning at Toyota's heritage collection and talking to the Guild of Motoring Writers about AI and journalism – what the room made of it and what they asked told me quite a lot about where we actually are with all of this.

22 Jun 2026 6 min read

Why the social media ban for under-16s is the right call, even if it's hard to enforce

The UK government's ban on social media for under-16s won't be easy to enforce, and it won't be enough on its own. But as a first step – a line drawn, a norm shifted – it's the right call. My reflections as a school governor, a grandfather, and a long-time watcher of this debate.

16 Jun 2026 6 min read

Plaud Note: first impressions from a week of actual use

I've never found a good way to capture thoughts on the move. The Plaud Note – and its Claude integration – might finally have solved that. This post started as a voice recording. That's the point.

11 Jun 2026 7 min read

From prompts to conversations: the next stage of working with AI

The biggest change in AI over the past few years may not be the quality of the output. It may be the quality of the interaction. What happens when working with AI starts to feel less like prompting and more like conversation?

07 Jun 2026 4 min read

Staying human in the age of AI: what Pope Leo is asking of us

Pope Leo XIV's "Magnifica Humanitas" argues that AI is not morally neutral, that justice must shape these systems from the outset, and that human dignity is the non-negotiable standard. The Pope's first encyclical makes the case with considerable force.

01 Jun 2026 4 min read

Does Tony Blair's voice still matter?

Tony Blair's new essay on Labour's future is uncomfortable reading. Some question whether his voice still matters. But he has nothing left to protect, which is precisely why his argument – whatever you think of the man – deserves to be taken seriously.

28 May 2026 4 min read

When McKinsey can't justify the hours, what does that mean for the rest of us?

Billable hours are becoming less useful as a yardstick. McKinsey's clients are demanding outcome-based fees. The same pressure is coming for communicators – sooner than many expect.

26 May 2026 3 min read

Britain's AI policy is a language problem before it's a policy problem

AI doesn't create your reputation. It interprets it.

What a room full of motoring writers made of AI

Why the social media ban for under-16s is the right call, even if it's hard to enforce

Plaud Note: first impressions from a week of actual use

From prompts to conversations: the next stage of working with AI

Staying human in the age of AI: what Pope Leo is asking of us

Does Tony Blair's voice still matter?

When McKinsey can't justify the hours, what does that mean for the rest of us?

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Britain's AI policy is a language problem before it's a policy problem

AI doesn't create your reputation. It interprets it.

What a room full of motoring writers made of AI

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Britain's AI policy is a language problem before it's a policy problem

AI doesn't create your reputation. It interprets it.

What a room full of motoring writers made of AI