Studio6 by Neville Hobson

Quartz after the obituary: When journalism becomes content production

I wrote an obituary for Quartz in 2025. Now, one reporter has produced 50+ AI-assisted articles in a day. What does this remarkable transformation tell us about the future of journalism, editorial accountability and the difference between producing content and creating something worth reading?

19 Oct 2026 7 min read

The National Trust's newest property is home to London's oldest restaurant

The National Trust's latest acquisition isn't a stately home or historic garden. It's Rules, London's oldest restaurant. And it's a fascinating example of how preserving heritage can mean keeping history alive, rather than putting it behind a rope.

18 Oct 2026 4 min read

Beautiful car. Shame about the parking space.

Jaguar's stunning new Type 01 electric car is too big for a standard UK parking space. But the real story isn't just Jaguar. From oversized SUVs to supermarket car parks, have our cars simply become too big for the world we drive them in?

08 Oct 2026 4 min read

The executive narrative meets reality

New research shows investors increasingly judge executives by the gap between what they say and what their organisations do. As reputation becomes a more volatile and valuable asset, communicators face a growing challenge: helping leaders ensure their actions support the stories they tell.

01 Oct 2026 8 min read

When illness puts everything on hold

A bout of heat exhaustion became two months of tests, treatment and uncertainty – and brought work to a complete stop. I reflect on illness, the NHS paradox, stepping away from commitments, and what it means to begin looking outward again.

27 Sep 2026 4 min read

When shadow AI becomes a leadership signal

Shadow AI isn't simply an employee compliance problem. New research from LexisNexis suggests it can signal a gap between how people are expected to work and the governance around that work. For communication leaders, that raises bigger questions about trust, competence and accountability.

01 Sep 2026 5 min read

So AI helped write it. Who cares?

AI detection encourages us to ask who – or what – wrote something. But perhaps that's the wrong question. What matters more is the thinking, judgement and accountability behind the words – and whether they're worth reading.

20 Aug 2026 6 min read

Maybe nobody wants an AI agent

People don't want AI agents. They want outcomes. That simple distinction may explain why agentic AI excites Silicon Valley while leaving most consumers cold – and it carries an important lesson for organisations too.

11 Aug 2026 6 min read

Why the best technology conversations aren't really about technology

Podcasting 2.0 prompted an interesting discussion on the latest FIR podcast. But the conversation quickly moved beyond technology to something more enduring: the questions communicators should ask whenever a new technology promises to change how we work.

15 Jul 2026 2 min read

Quartz after the obituary: When journalism becomes content production

The National Trust's newest property is home to London's oldest restaurant

Beautiful car. Shame about the parking space.

The executive narrative meets reality

When illness puts everything on hold

When shadow AI becomes a leadership signal

So AI helped write it. Who cares?

Maybe nobody wants an AI agent

Why the best technology conversations aren't really about technology

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Quartz after the obituary: When journalism becomes content production

The National Trust's newest property is home to London's oldest restaurant

Beautiful car. Shame about the parking space.

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Quartz after the obituary: When journalism becomes content production

The National Trust's newest property is home to London's oldest restaurant

Beautiful car. Shame about the parking space.