Communicator, writer, blogger from the beginning, and podcaster shortly after that.
Studio6
In Studio6 by Neville Hobson, my new online presence on Ghost, I’ll be writing, exploring, and sharing insights on communication, technology, the rapidly changing digital landscape, and the shifting priorities of work and life. For over 18 years, I published at NevilleHobson.com, a WordPress site that has now
Artificial Intelligence
It’s a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, "Thank you." It’s not something I think about – it just happens. But does it really matter? I've learned that I’m
Blogging
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find myself questioning how much SEO really matters to me now.
Artificial Intelligence
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency
Blogging
There was a time when blogging tools weren’t just about writing in a web browser. Fifteen years ago, the landscape of third-party blog editors was full of promise. Programs like Ecto, BlogJet, Qumana, and BlogDesk gave bloggers using the Windows operating system the freedom to write offline, refine their
Blogging
Over the past few months, I’ve been on a journey to transition my blog from self-hosted WordPress, where it has lived for nearly two decades, to hosted Ghost Pro, a platform designed for a more streamlined, distraction-free writing and publishing experience. With the launch of my new site, Studio6,
Social Media
In early January, Facebook founder Mark Zuckerberg announced a major shift in Meta’s content moderation policy, starting in the United States with significantly scaling back efforts to combat misinformation and harmful content. At the time, I said this decision raises profound concerns about the direction of social platforms. It
In 2020, I bought a Toyota Corolla Excel self-charging hybrid hatchback – known today as a hybrid electric vehicle (HEV) – and it has been a delight to drive. The welcome attributes of this car, such as exceptional fuel economy, low emissions, and Toyota’s renowned reliability, have made it an easy
Social Networks
Bluesky continues to impress as the social network’s user count reaches 30 million. This marks a significant leap from the platform’s already notable growth when I last wrote about Bluesky in November 2024. Then, it hit 20 million users following the US election, up from 7 million just
Communication
Recently, I found myself wading through a dense 50-page PDF report. The convoluted text, lengthy paragraphs, lack of meaningful visuals, and unclear messaging turned what could have been a straightforward read into a real headache. Even ChatGPT struggled when I asked it to summarise the report. It struck me how
Blogging
Yesterday, I shared my decision to move from WordPress to Ghost, a platform designed for writing and blogging simplicity and focus. In this follow-up post, I want to talk about an exciting feature of Ghost that sets it apart from most other blogging and CMS platforms: its active support for
Blogging
For nearly two decades, my online home has been WordPress. But now, it feels like the right time to move on, so I’m preparing for a move to Ghost, a platform that is a compelling alternative to WordPress. WordPress has been a remarkable platform since I discovered it in